Happy Birthday OM System
27.10.2023
Happy Birthday OM System
OM Digital Solutions, the parent company of OM System cameras is celebrating 2 years since it became independent of Olympus. To celebrate this moment, the brand has formalised its new brand ethos:
"Kacho Fugetsu"
Based on a 6th century Japanese philosophy, it directly translates to ‘Flower, Bird, Wind, Moon’ whilst also encapsulating the concept of continuous self-discovery through the appreciation of the natural world.
There is an age-old belief that our life experiences are profoundly shaped by the lens through which we view the world. The wonders we uncover seamlessly seep within, permeating our hearts, minds, and souls. Our products provide access to a timeless world of boundless beauty, enabling us to eternally capture the moments that define us.
From a personal perspective, Kacho Fugetsu is the perfect fit: OM System to me represent cameras that work perfectly for capturing the natural world together with a team of people who love nature, birds and wildlife.
Nature has been a part of the corporate DNA since the beggining and the adoption of this mantra and its more familiar slogan "Its in our nature" now formalises it in the market.
Nick. 27th October 2023.
